Ingredients Matter.
Science Rules.

We travel the world in search of the best plant-based ingredients to power our formulas—because efficacy is everything, and safety is non-negotiable. We formulate without parabens, sulfates, phthalates, or synthetic fragrances, and our formulas are proudly vegan, cruelty-free, and Leaping Bunny certified. We use research-backed methods in our labs to ensure our products actually deliver. (It's why we put our repellent through third-party efficacy testing before signing off on the formula.)
Two women are smiling brightly; one holds Kinfield Lip Rescue near her face.

Earth first.

Sustainability is at the heart of Kinfield—it's literally why we exist We elected to formally incorporate Kinfield as a benefit corporation (known as a "B Corp") with the following purpose in our bylaws:
At Kinfield, our mission is to inspire responsible outdoor activity and environmental stewardship through creating the best products possible with sustainable materials and eco-friendly suppliers.
. We're choosing to forgo unnecessary packaging and shipping materials, and instead ship waste-free. To do that, we ship all orders in reusable produce bags, and hope you'll forgive the occasional bottle that gets scratched in transit.

We are a proud member of 1% for the Planet, and choose to support organizations that align with our mission to enable outdoor access and responsible environmental stewardship. We offset our carbon footprint and the footprint of all team travel.

We choose to pay more for ingredients that are sustainably sourced. We have a recycling program to help you recycle your finished beauty and personal care packaging (from any brand!), and a recycling directory of other brands who offer recycling programs as well.

Watch this space for more on what we're doing differently here.
Have suggestions for how we can do more? We're all ears:

Kinfield founder Nichole Powell, blonde woman wearing a white dress standing in a field
Kinfield Founder Nichole Powell as a child with her brother Alex Powell, both climbing a tree


I started Kinfield with the hope of inspiring happier, healthier lives through the great outdoors. It began with a camping trip to Yosemite, when I realized I was packing many of the same products I remembered from my childhood in Minnesota. I looked for clean alternatives that I could trust, but I couldn’t find anything I liked. Instead of giving up, I dove in—and Kinfield was born.

Whether mountains or forest, backyard or beach, the outdoors is one of the few places where we are able to be truly present and connected with ourselves, our loved ones, and the world around us. We are free to play and revel in the pure joy of being in open air. Because of that, it is one of my happiest places. With Kinfield, I hope it can be for you, too.
x N

Nichole Powell

Founder + CEO